(Re-posted from YourPBC.org) by Ceci Dadisman of CeciCreative You may have seen them and not even known it! They seem to be everywhere these days if you know where to look. (I got a pint of Haagen-Dazs ice cream the other day and there were QR codes all over it!) QR codes (the QR stands for "quick response") are bar codes that allow you to link them to an event, website URL, bit of text, or virtual business card. My colleague Slade Sundar talked about them in a previous YourPBC.org blog post. Scanners for these codes are free ...

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from Mashable.com According to a recent report, while upwards of 70% of businesses are said to operate under a formalized social media strategy, many plans don’t include measurable goals. Gimmicks, viral videos, and creative campaigns aside, social media marketers must learn to introduce “clicks to action” and outcomes that steer consumer experiences toward desirable results. Engagement through conversation is a start, but reaching people where their attention is focused and compelling them to take an action is powerful. Clearly defined objectives and milestones, combined with a little conversion science, will increase the value of engagement and drive desired outcomes.