MARKETING PLANNING BOOTCAMP
FEBRUARY 9 & 10, 2012 FT. LAUDERDALE
The ability to effectively develop the elements of a marketing plan is a critical success factor for marketing professionals, business managers, and entrepreneurs. AMA is proud to introduce the Marketing Planning Boot Camp™, a new professional development opportunity that will give you the foundation to create a dynamic marketing plan of your own. During the program you will work with peers in a small group setting under close supervision of an expert in marketing plan development. Each group will create a marketing plan for the case study company specified at the beginning of the session.
“I was amazed at how much the Planning Boot Camp opened my mind and changed my way of thinking about marketing strategies.” – Marketing Planning Boot Camp Attendee
The Marketing Planning Boot Camp™ instructor will operate in a consultative mode with each small group to coach them on creating a unique high quality marketing plan for the case study company. On the second day, each team will present highlights of their plan to the full class and will receive constructive suggestions, critique, and feedback from the instructor. Upon completion of the Marketing Planning Boot Camp™ you will have the tools and the confidence to begin doing marketing planning in your own organization.
What You Will Learn
• Why a marketing plan must effectively fit in with the overall business planning process and how to ensure it does so.
• What constitutes an effective marketing plan.
• How to effectively create and apply:
- A situation and competitor analysis
- Marketing objectives, action plans
- Market segmentation, target marketing, positioning, and marketing
- mix strategy approaches
- Appropriate metrics to monitor plan success
• How to articulate an executive report of the marketing plan orally and written
At the close of the Marketing Planning Boot Camp™ you will have a complete example of a marketing plan, along with resources that you can use as a process guide when you develop a marketing plan in your own work setting!
Meet the Instructor
Greg W. Marshall (Ph.D., Oklahoma State University; BSBA and MBA, University of Tulsa) is the Charles Harwood Professor of Marketing and Strategy in the Crummer Graduate School of Business at Rollins College and also served for three years as Vice President for Strategic Marketing for Rollins. He was previously on the faculty at Oklahoma State University, the University of South Florida, and Texas Christian University. Greg’s managerial industry experience includes thirteen years with companies such as Warner Lambert, Mennen, and Target Corporation. He also has considerable experience as a consultant and trainer for a variety of organizations. He has been a frequent presenter in AMA programs for many years. Read full bio…
Who Should Attend
• Persons who enjoy learning by doing
• Individuals who have completed the basic AMA Marketing Boot Camp™
• Marketing professionals, business managers, entrepreneurs with a solid understanding of marketing and who need to develop a marketing plan
• Recent college graduates in marketing
WHEN
February 9-10, 2012
WHERE
Avenue Executive Suites
Ft. Lauderdale, FL
