Marketers’ Roundtable: A Big Focus on Big Data
Wednesday, December 11, 2013
6:30 PM to 8:00 PM (EST)
Coral Gables, FL
Join AMA South Florida and Manuel Corniel of IBM on December 11 for our next marketers roundtable as we discuss the significance of “big data.”
Marketing professionals are being challenged to provide analytics on customers. They are expected to know buying behavior, usage habits, and much more.
With all of the clamoring around the need for data, some are finding it challenging to digest into meaningful information.
Manuel is responsible for World Wide Big Data Sales and manages Data Explorer Solutions for IBM. He will help facilitate our discussion around big data as we meet for another interactive discussion of marketing professionals.
December 11, 2013
6:30pm – Networking
7:00pm-8:00pm – Group discussion
Columbus Center – IBM US
1 Alhambra Circle
Coral Gables, FL 33134
AMA South Florida Members: Free
Students with valid student ID: $5
Advance registration is required online.