Wednesday April 30, 2014
Fort Lauderdale, Florida
Marketers Roundtable: Engaging the Senses for Maximum Marketing Power
Register to join AMA South Florida and Jennifer Dublino, VP of Development for ScentWorld Events, for this discussion around leveraging the senses in your marketing efforts.
As humans, we experience the world and interact with it using our five senses. Yet over 80 percent of brand marketing is confined to only the sense of sight.
Strategic use of the senses can increase sales, influence customer perception, strengthen brands and improve customer loyalty, satisfaction and recommendations. Two or more of the senses—smell, touch, hearing, taste and sound—can be used in virtually every physical customer touch point. Whether marketing through retail, hospitality, consumer product goods, print advertising or direct mail, come discuss the fascinating world of sensory marketing and learn how to put the power of the senses to work for your company.
Light refreshments will be provided.
Jack & Jill Children’s Center
1315 W Broward Blvd
Fort Lauderdale, FL 33312
Ample free parking is available in the fenced in parking lot; pull up to the gate and it will open automatically.
Check out some of our past events for an idea of our programming.